( Project · 2024 )
Google Ads campaigns that roll on their own
7 Plis is an online shop that creates unique accessories from recycled skateboards, a street and eco-responsible brand.
The mission
What we did
The mission: draw as many enthusiasts as possible to the shop and boost online sales, on a controlled budget of €200 a month. The ads lean fully into the brand's street, eco-responsible image to capture visitors looking for original products.
The result: in nine months, targeted campaigns adjusted continuously generated over 400 conversions at a cost per click of €0.13, in a competitive market no less. Proof that a small, well-managed budget can do great things.
- A Google Ads strategy tailored to a €200/month budget
- Ads aligned with the street, eco-responsible image
- Targeting buyers looking for original products
- Continuous optimization of bids and ads
- Precise tracking of conversions and return on investment
- A ROAS of 2.38 for a high average basket
( The results )
719k
impressions over 9 months of campaigns
+371
conversions generated for the shop
0,13 €
average cost per click
( Expertise involved )
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