( A → Z )

The web, without the jargon

69 web, SEO, GEO and social media terms explained simply. SEO, GEO, Core Web Vitals, retargeting… Digital loves acronyms: this glossary translates them into plain English, with a concrete angle for businesses in Luxembourg and the Greater Region.

Why this glossary?

Digital without the jargon, promise

SEO, GEO, backlinks, Core Web Vitals… the web loves acronyms, and that's often where trust breaks down. This glossary reflects how we work: at Cafein, we explain every recommendation in plain English, so you always understand what you're paying for, and why.

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The web, without the jargon

A/B testing

Site structure

Domain authority

Customer reviews

Backlink

Title tag

Company blog

Branding

Cache

Editorial calendar

CDN

Brand style guide

ChatGPT

CMS

Community management

Cookies

Copywriting

Core Web Vitals

Crawl

CTA (call to action)

Custom development

Structured data (schema.org)

E-commerce

Engagement

Featured snippet

GEO (Generative Engine Optimization)

Google Ads

Google Analytics

Google Business Profile

Google Search Console

Web hosting

HTTPS / SSL certificate

Generative AI

Impressions

Indexing

Landing page

Editorial line

LLM (large language model)

Long tail

Internal linking

Web maintenance

Meta description

Keywords

Link building

Newsletter

Domain name

PageSpeed

Perplexity

Reach

Responsive design

Retargeting

GDPR

Robots.txt

SaaS

SEA (Google advertising)

SEO (search engine optimization)

Local SEO

SERP

Showcase website

XML sitemap

Social ads

Storytelling

Click-through rate (CTR)

Conversion rate

Bounce rate

Conversion funnel

UI (user interface)

UX (user experience)

WordPress

Digital without the jargon, promise

Still a term you can't pin down?